Breaking through the barriers of stale, subpar design, KCM will deliver a polished, creative spin on your brand. From website creation to various visual needs, check out a selection of our quality work and firsthand testimonials.
Our Digital Strategy
Utilizing various organic and paid methods, our solution will maximize social reach, leverage cross-promotion opportunities and unlock the power of virality to drive revenue and a rich customer base.
- Maximize all social media channels using the latest techniques to increase reach & retention
- Develop Snapchat account and utilize geo-filter capabilities
- Increase positive Yelp reviews
- Collaborate with social influencers and various food bloggers
- Create, share and amplify positive press
- Encourage and promote user-generated content
- Create and optimize paid social campaigns (geo-, affinity-targeted, etc.) to boost overall reach and views on creative assets
- Design and develop weekly newsletter, rewards program and maintain marketing database
- Produce high-quality custom videos (in-house and back of the house) for distribution amongst social media channels
- Track and analyze new and repeat conversions
Our Case Study
Bracket Room is an expanding upscale sports lounge and eatery in the heart of Arlington, Virginia; fusing a stylish environment with innovative small plates and cutting-edge technology.
Expanding to two DC airports and Chicago, Bracket Room desired to grow awareness and excitement for their new locations via social media.
- Social integration of current social following to new locations
- Brand awareness and consistency across properties
- Social conversion from digital to foot traffic
- Maximizing current customer base to impact new locations
- Increase weekly and weekday sales
- Targeting DC and Chicago
After six months of implementation:
- Social influencers and professional athletes have checked in to Bracket Room (Bryce Harper, Jeff Green, Ty Lawson); reach of over 1M fans
- Promotional marketing video went viral, producing over 50K views
- All social media platforms have seen an increase in overall likes and fans; Snapchat has increased to 4K views or "opens" per snap
- Loyalty program has seen a noticeable conversion rate increase from home location to new properties
- Increased press to the Chicago location included local news and notable food bloggers for upcoming open
- Yelp and Facebook reviews increased gradually
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